Neo Radar #14: Fortnite is Back on the App Store!
App Store shake-up: Fortnite’s comeback and what’s next.
In this 📡 Neo Radar edition:
💥 Radar of the Week: Fortnite is back on the App Store (yes, really)!
🔍 Quick Breakdown: Back on the AppStore and already dominating
🔮 So, What’s Next?
💥 Radar of the Week: Fortnite is Back on iOS
“we back fam” - That’s the message Epic Games CEO Tim Sweeney shared this week, marking the end of a nearly 5-year standoff between Epic and Apple.
The game, which was removed in 2020 for bypassing Apple’s in-app payment system, has now officially returned to the U.S. App Store. And this time, Epic seems to be playing nice… for now.
But this return isn’t quiet. They’re back, and stronger than ever.
Quick Reminder: just two weeks ago, Judge Yvonne Gonzalez Rogers ruled in favor of Epic Games, forcing Apple to fully open the door to external payments in the U.S. More in the latest Neo Radar #13.
🔍 Quick Breakdown: Back on the AppStore and already dominating
& the game is not only back, it’s already taking over:
🟣 #1 in the Free Games chart in the US
🟣 Running in Apple Ads (Search Results & Search tab), appearing on Brand but also competitor keywords like [Brawl Stars]
🟣 Updated creatives with “BATTLE ROYALE IS BACK!” messaging
🟣 15K+ reviews already and top ranks in Adventure & Action categories
All in less than 24 hours. Impressive.
This isn’t just a relisting. It’s a strategic relaunch.
Epic isn’t just back, it’s everywhere. Paid, organic, search. All in sync.
🔮 So, What’s Next?
Apple has already filed an appeal against the most recent legal ruling.
So while Fortnite is back for now, its future on the App Store is still uncertain.
If the court reverses course, Epic could be booted again.
For devs and marketers, this reinforces one key message:
→ Platform dependency is still a risk. Whether it’s one store, or ad network, or tool.
→ Controlling your funnel isn’t just about payments. It’s about access, continuity, and long-term user experience.
This isn’t over yet.
🎯 In case your missed it:
Neo Radar #13 covered the Apple vs. Epic ruling and how platforms like Spotify, Patreon, and Amazon quickly adapted.
✨ Want to stay ahead in Ad Tech for Mobile Apps & Games?
Subscribe now & get the latest trends delivered straight to your inbox!