Turn Summer Seasonality into Growth via the AppStore
What most apps miss about seasonality — and how to turn it into a growth advantage with ASO + Apple Ads.
In this 📡 Neo Radar edition:
💥 Radar of the Week: How to use the App Store (ASO+Apple Ads) to turn Summer Seasonality into Growth
🔍 Quick Breakdown: Proven growth tactics, seasonal strategy, and actionable examples
🔮 So, What’s Next? Realign your funnel before the season peaks
💥 Radar of the Week: How to use the App Store (ASO+Apple Ads) to turn Summer Seasonality into Growth
Every year, searches like “vacation planner,” “summer workouts,” and “photo editing” spike… but most apps react too late, or not at all.
So this time, I built the strategy before the season hit.
And I’ve wrapped it all into a guide:
🟣 Summer Seasonality 2025: iOS App Growth Strategies
It’s a complete playbook packed with tactics, timelines, and examples by category, from Travel to Photo to Socials.
📥 Download the full guide:
🔍 Quick Breakdown: Proven growth tactics, seasonal strategy, and actionable examples.
What’s inside:
🟣 Updated metadata with high-intent summer keywords
🟣 Custom Product Pages mapped to themes like Travel, Fitness, AI, etc.
🟣 Apple Search Ads with Discovery + Exact Match to capture both intent & volume
🟣 Seasonal In-App Events + screenshot testing via PPO
🟣 ASA data used to refine keyword fields + creative direction
Plus: category-specific tips, creative prompts, and examples from apps doing it right.
🔮 So, What’s Next?
If you haven’t launched your summer update, now is the time.
→ Swap in summer visuals, offers, or bundles
→ Run Discovery campaigns to find high-intent queries
→ Launch seasonal CPPs
→ Refresh your metadata + In-App Events to match real user intent
→ Re-engage lapsed users
You don’t need to rebuild your funnel. Just realign it.
I’ve got space for a few projects this summer, so if you want help implementing it (keywords, CPPs, ASA strategy…), feel free to reach out.
🎯 In case your missed it:
✨ Want to stay ahead in Ad Tech for Mobile Apps & Games?
Subscribe now & get the latest trends delivered straight to your inbox every Friday!
Hi Julie, I can't see anything from free download. Can you check it?