“Shall we check our Co–Star?”
How the astrology app landed a brilliant influencer moment on YouTube.
On June 20th, Addison Rae sat down for fried chicken and awkward flirting on Chicken Shop Date, a show that’s been a YouTube cult hit since 2015. 3.1M+ subscribers, reaching an audience of millennials and Gen-Z.
Halfway through the date, Amelia Dimoldenberg casually drops: “Shall we check our Co–Star?”
They pull out the astrology app, compare their signs, laugh about it.
No obvious placement. No forced pitch. Just a product that makes sense in the moment. Dating + astrology + Gen Z = great recipe for success.
The right audience, the right moment
Co–Star has 30M registered users (2023), mostly young women 18-35. It mixes AI and astrology to deliver daily personalized insights. But above all, it’s also social. You add friends. You check compatibility. It’s built to be shown off.
Chicken Shop Date hits the exact same crowd: 18–34, cultural relevance, perfectly snackable format. So when Amelia pulls out Co–Star, the comments light up:
“OMG I USE CO-STAR TOO”
“What app are they using for astrology?”
“Lol they had great chemistry until costar told them they are not compatible”
Did it work?
Same day the episode dropped:
Co–Star climbed the US top charts in Lifestyle 📈
Visibility Score hit 90/100 (source: FoxData)
No performance budget. Just good cultural fit.
Why it landed
✅ Organic integration. It feels real.
✅ The product fits. Co–Star is a conversation starter.
✅ The show’s DNA. Chicken Shop Date lives off awkward intimacy so pulling out an astrology app mid-date is exactly the point.
This is the kind of moment most apps dream about but rarely nail: the product is the content.
Takeaway
Influencer marketing isn’t always about scripted brand deals and big ad spend. Sometimes the smartest move is to show up where your audience already is, with a product moment that feels true.
In this case: astrology app + YouTube date + the world’s biggest TikTok star = no-brainer.