Neo Ads is a lens into Mobile Growth.
We help marketers, founders, and operators see what’s next in ads, apps, and strategy.
We translate algorithms into playbooks & market trends into growth tactics.
We study how apps grow; and how growth tactics evolve with every tap, swipe, and drop-off.
From iOS updates to viral app design, from ad creatives to store conversions, at Neo Ads we surface the signals that matter and turn them into action.
Why Subscribe
Every week, I break down what’s actually working to grow iOS apps.
Just real tactics, real performance data, and smart product moves across ASO, Apple Ads, onboarding, monetization, and retention.
From App Store Optimization to Apple Ads, onboarding to retention loops, if an app is climbing the charts or quietly printing revenue, we want to know how, and we’ll tell you why.
And if you’d like to explore more and access to the best tools for iOS Growth, it’s here.
What You’ll Get
Each issue covers:
A real app doing something smart (growth spike, tactic shift, monetization pivot)
Playbooks you can adapt
Tool reviews we’ve tested ourselves
The latest shifts in Apple Ads, ASO, and iOS updates that actually matter
It’s tactical. It’s tested. And it’s written by people doing the work.
Who It’s For
UA managers who need to scale profitably, not just run volume
ASO and product teams who obsess over conversion and creative alignment
Solo indie devs looking to grow without wasting months testing dead ends
Founders trying to build a real business out of their app
If you’re operating inside the App Store ecosystem, this is built for you.
What’s Next
Neo Ads will soon expand into a tool finder for iOS growth and development (but shhh it’s a secret).
It’ll feature:
Handpicked tools we’ve tested
Real feedback
Affiliate links only for what we actually recommend
The goal is to help you pick the right stack faster; whether you’re running campaigns or building the next niche app.
Who’s Behind It
I’m Julie Tonna | julietonna.fr
I’ve worked at Apple and ironSource, managed millions in ad spend, and now help apps and games scale profitably through Apple Ads, ASO, and full-funnel growth strategy.
This newsletter is where I share what I’m seeing: what’s working, what’s shifting, and where the next edge might be.
Want to be Featured?
Pitch me something worth looking at.
That could be:
A strategy you’ve tested and seen real results from
A tool or stack that saved you time or made you money
A weird edge case or growth tactic that no one’s talking about
📩 Email: contact@neoads.tech
If it’s smart, practical, and works in the wild, I defo want to see it.
Neo Ads is not a trend blog.
It’s a Growth Radar.
And it’s only getting sharper.
