iOS Growth by Neo Ads

iOS Growth by Neo Ads

Home
Neo Dive
Neo Radar
Archive
About

Neo Radar #17: How to use the App Store to turn Summer Seasonality into Growth

What most apps miss about seasonality — and how to turn it into a growth advantage with ASO + Apple Ads.
READ THE LATEST

Neo Dive

View all
Free Download: iOS Summer Growth Guide is HERE ☀️
How to win the App Store this Summer!
 • 
Julie Tonna
The Race for the Best Running App is On
Strava just acquired Runna. But this move isn’t just about product features. It’s about user behavior, market dominance, and what drives people to…
 • 
Julie Tonna
The Ghibli Wave: How Remini app turned a viral moment into Growth
In this piece, I break down how Photo & Video apps jumped on the Studio Ghibli trend, using the DICE framework to analyze their strategy, focusing on…
 • 
Julie Tonna
The Mobile Gaming industry can no longer ignore Women
What if we could tap into an audience and generate profits like we did a few years ago, when the industry was at its peak?
 • 
Julie Tonna
The future for Marketers: AI, data, and creativity for Growth
Using the DICE Framework to stay ahead in an AI-Driven marketing landscape.
 • 
Julie Tonna
AI App Wars: Deep Dive in a Heated Race
This article dives into DeepSeek disruptive launch, ChatGPT’s impressive growth, the rise of regional competitors, and their ads strategy sharing the AI…
 • 
Julie Tonna
1
7 Predictions for 2025 in Mobile Ad Tech
Ad Tech in 2025 is defined by innovation, competition, and collaboration.
 • 
Julie Tonna
First-Party Data is the new Gold
Navigating the future of digital advertising: how first-party data, privacy, and innovation are changing the industry.
 • 
Julie Tonna
Everything is a Game: using Gamification for User Acquisition
Use Gamification to elevate your user acquisition strategy, enhance retention and engagement.
 • 
Julie Tonna
AI is shaping the Future of Performance Marketing
Exploring the role of AI in revolutionizing Performance Marketing, from creative automation to predictive analytics, and finding the balance between…
 • 
Julie Tonna
© 2025 Julie Tonna
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture