iOS Growth by Neo Ads

iOS Growth by Neo Ads

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June 2025

“Shall we check our Co–Star?”
How the astrology app landed a brilliant influencer moment on YouTube.
 • 
Julie Tonna
Neo Radar #17: How to use the App Store to turn Summer Seasonality into Growth
What most apps miss about seasonality — and how to turn it into a growth advantage with ASO + Apple Ads.
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Julie Tonna
Neo Radar #16: iOS 26 is Coming
iOS 26 just dropped major updates. Here’s what matters for growth.
 • 
Julie Tonna
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Free Download: iOS Summer Growth Guide is HERE ☀️
How to win the App Store this Summer!
 • 
Julie Tonna

May 2025

Neo Radar #15: Apple’s New Gaming Hub
Apple is reportedly launching a dedicated gaming app across iOS, iPadOS, macOS & tvOS, replacing Game Center.
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Julie Tonna
Neo Radar #14: Fortnite is Back on the App Store!
App Store shake-up: Fortnite’s comeback and what’s next.
 • 
Julie Tonna
Neo Radar #13: Apple vs. Epic - Web Payments are (finally) Unlocked
Web links. No Apple fee. It’s finally happening. But is skipping IAP the right move for your app?
 • 
Julie Tonna

April 2025

The Race for the Best Running App is On
Strava just acquired Runna. But this move isn’t just about product features. It’s about user behavior, market dominance, and what drives people to…
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Julie Tonna
Neo Radar #12
From the impact of poor ad experiences to performance insights across mobile gaming, here’s what caught our radar this week.
 • 
Julie Tonna
The Ghibli Wave: How Remini app turned a viral moment into Growth
In this piece, I break down how Photo & Video apps jumped on the Studio Ghibli trend, using the DICE framework to analyze their strategy, focusing on…
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Julie Tonna
Neo Radar #11
We’re back with another fresh round of insights—from UGC-powered game ecosystems to paywall experiments and growth strategy gems. Let’s dive in.
 • 
Julie Tonna
© 2025 Julie Tonna
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